The Digital Marketing Blog

The digital landscape is constantly changing.  We understand it is hard to keep up…and we do this 24/7.  Through our blog, we will share industry insights, trends we see in search engine marketing, AdWords product updates, as well as provide tips & tricks to help you better manage your AdWords accounts (or keep your agency on their toes).  We hope you take some time to give us a read, offer comments or feedback, and maybe even share with a fellow digital marketer.

Google Shopping Campaign Optimization Tips

June 22, 2017

As everyone who manages Google Shopping campaigns knows, optimization can be trickier than optimizing other types of campaigns  Mostly due to the fact that they don’t use specific keywords.  Google does use keywords, but they are taken from the keywords contained in your Product Titles and Product Descriptions as well as Google Product Categories.   […]

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