We work with our clients to identify the best pay-per-click marketing mix to meet their business needs. Kyle Reeves Consulting is AdWords Certified in Search, Display, Remarketing/Retargeting, Mobile, and YouTube advertising. We leverage that expertise to ensure that our clients attain their desired ROI. We can also provide banner ad creation, landing page design, and Google Analytics implementation & configuration services to ensure that our clients get the most out of their websites and online marketing budgets.
AdWords Account Setup
We will meet with you to determine your marketing objectives, do all of the research and create your complete Google AdWords or Bing Ads account according to best practices. This ensures that you get a properly configured account which leverages all of the desired advertising platform’s nuance features. Once completed, the account is turned over to the client to manage going forward.
Pay-Per-Click Account Management
New to Pay-Per-Click (PPC) advertising or not getting the results you desire out of existing paid search campaigns? We can help! We will manage your Google AdWords or Bing Ads account for you based on business goals and campaign objectives. This includes keyword research, ad copy writing & testing, bid/budget management, banner ad placement, and negative keywords implementation.
Landing Page Optimization and Creation
Pay-Per-Click advertising allows advertisers to specifically target those searchers that are most likely to inquire or buy, at the exact time they are looking. Once your AdWords campaigns get you in front of the right audience, you need your website to help you close the deal. Often an existing page on your site isn’t an ideal place to land these valuable visitors. Creating and then continually testing landing pages enables campaigns to convert at the highest rate possible.
AdWords Account Audit
We will review your existing AdWords account, based on industry best practices, for optimization opportunities and provide recommendations on areas of improvement. Areas of review include account structure, campaign types, ad group & keyword segmentation, keywords & match type, ad copy, wasted budget, budget allocation, advanced targeting methods, landing pages, and more. We offer a FREE account review and summary report as well as an in-depth account audit and detailed report containing results, examples, and recommended next steps.